SPIN MASTER LTD.
Developed social and digital strategy for multiple brands under the Spin Master umbrella. Produced and oversaw the production of paid and organic content for multiple social channels. Managed all aspects of brand strategy including creative ideation, art direction, copy writing, analytic reporting and community management.
The ASMR phenomena truly brought Kinetic Sand to life in the social space. From colour-mixing and cutting to squishing and sliming. While working on Kinetic Sand I created bite sized pieces of content which gained over 1 million organic impressions and grew the channel's followers by 125%.
I also built relationships and collaborated with influencers such as @Sand.tagious and @ElmersProducts to develop fresh content and giveaway opportunities for fans.
Without a doubt I would consider myself a "Cool Maker", which made working on the brand such a fun experience. I developed concepts and content for their social channels, as well as the props and design elements.
Our paid Cool Maker content was the top-performing content based on engagement across all brands in 2017. Moms loved the simple how-to videos which brought the products to life.
Produced and oversaw the production of fun, bright and inspired social content for Hatchimals Interactive and Hatchimals CollEGGtible. Check out the 2018 April Fools' video below featuring Lilac Lake Water from Hatchtopia, the top-performing organic video in 2018 with 13k views. I also developed custom highlight icons for the @Hatchimals Instagram channel.
Social Content Producer: Danielle Horvath
ETCH A SKETCH
Did you know that July 10th is National Etch A Sketch Day? In 2017, Etch A Sketch took over Times Square to shake our Etch! This campaign consisted of everything from teaser content, giveaways, influencer outreach, FB LIVEs and a recap video for fans at home.
Influencer outreach has always been a natural fit for such a classic retro toy, which is why @SweetAmbs and her killer cookie skills were the perfect fit for Etch A Sketch Day 2017. Our @SweetAmbs video content garnered over 500k impressions.
Developed seasonal organic and paid social content for Moonlite through stop-motion videos. I redesigned their Instagram stories to bring a cohesive look and feel to their channel.